An artist and Label Services solution

A woman singing into a microphone with her eyes closed, wearing sunglasses, a headband, and large hoop earrings, with her right arm raised. A person playing a saxophone is in the background.

We bring high-level creative strategy and hands-on Hustle to Independent Artists, Labels, and distribution partners.

Uncover Upper rank

Founded by Ivey Johnson, Upper Rank is an artist and label services solution designed to make releasing music easier for independent artists, labels, and distributors.

In today’s fast-changing music landscape, Upper Rank helps distributed partners release music and manage relationships with clarity and confidence through a hands-on, strategic approach. From release planning and fan engagement to platform partnerships and deadlines, the focus is on curating sustainable success not just one-off moments.

Ivey Johnson is a music strategy and marketing professional with experience across DSP partnerships, distribution, and creative marketing. She has helped launch campaigns from 0 to 1, secured high-visibility placements, and driven real growth for artists and brands.

Black and white portrait of a smiling woman with long hair, wearing a sleeveless top, earrings, and a necklace with a leaf pendant.